Building relentless brand relevance.

The key to real engagement.


Hospitality Brand Marketing & Communications Leader

With a career dedicated to simplifying marketing and amplifying brands, I've built a reputation for crafting bold and courageous marketing content that's fuelled by culture and intuitive brand journalism.

From the UK to the Middle East and Australia, I've honed my brand artistry to create authentic and relevant messaging that captures the all-important 'attention dollars' for your brand. I'm passionate about curating engaging content and sparking meaningful conversations for socially progressive brands, building significant 'brand-width' to future-proof your business and beliefs.

My expertise spans across multiple sectors, including luxury hospitality, restaurants and bars, travel and tourism, retail, destination and leisure, real estate, healthcare, aviation, wellness, and FMCG.

I specialise in a range of services, including content creation, copywriting, strategic marketing planning, marketing reviews, brand audits, brand immersion workshops, outsourced marketing, digital campaign creation and management, social media, and public relations. My ultimate goal is to provide practical solutions to your brand marketing and communication conundrums.

Let's enrich your brand experiences and discover your brand's potent new relevance together, starting right here.

To see how I can add value to your brand or business, click here.

Achievements.

Influential marketing strategies
and programs.

From real-estate to restaurants, countries to cafes, hospitality to healthcare, theme parks to transport and everything in between - I’ve curated arresting creative to drive high-performance sustainable campaigns. I’ve built visions, sold ideas to leadership, inspired teams, and scaled organisational programs - driving measurable results and significant ROI.

Innovation & growth.

 

From creative content to discovery of deep consumer insights, I’ve orchestrated social media and digital marketing campaigns to influence genuine market connection between customers, to nourish brand advocacy, purpose and promise. With hands-on-know-how in brand growth and key consumer trends through analytics, I’m experienced in harnessing data for marketing optimisation and revenue growth.

Marketing operations leadership.

 

I conceptualise and ideate from deeply-rooted insights to drive best-in-class integrated marketing excellence. Skilled with assessing marketing efficiencies across programs and channels, I’ve been able to scale governance, employee engagement, content, social media and digital performance.

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How did I market and open

Burj Al Arab?

I influenced the world’s press to exclusively define the property in the key messaging, with an enviable and ‘ownable’ new category of, ‘7 star’ luxury.
The rest is history.

So who’s this marketer?

rupert-diss-brand-marketing-consultant-marketing director-uk-digital-international-communications-brand-manager-brand-consultant

What?

I've spent over 25 years shaking up the industry and pushing boundaries in the world of brand marketing and communication. As an award-winning marketing director and strategic advisor, I'm all about disrupting the status quo and bringing fresh ideas to the table. Whether it's developing cutting-edge omni-channel strategies or crafting killer content from scratch, I thrive on getting hands-on and driving results.

Where?

Agency & Hospitality Roles
The Hatton Collection - UK
The Lucky Onion Group - UK
Brandon Consultants - UK
Dubai Parks & Resorts - Dubai
Insignia Worldwide - Dubai
IHG - Australia
Jumeirah Group - Dubai
The Media House - Dubai
McCanns - UK
James Ford Design - UK
Target Advertising - UK
RPG Advertising - UK

Geographies:
UK | Middle East | Australia
Sectors:
Luxury Hospitality • Food & Beverage • Leisure • Wellness • Transport & Logistics • Real-Estate • Retail • Tourism • Destination Marketing • Airlines • Management Consulting • Education • Healthcare

Competencies

  • Go-to-market strategies that accelerate growth

  • Value proposition creation that focuses sales and marketing resources

  • Brand positioning that differentiates

  • Process improvements that remove obstacles to growth

  • Coaching, mentoring, training, and empowerment that allows people to excel

  • Executive leadership that motivates and propels organisations to achieve at the highest levels

Skills

  • Brand identity development

  • Brand positioning

  • Marketing strategy

  • Digital campaign management

  • Social media marketing

  • PR communications

  • Creative copywriting

  • Content curation

  • Conceptualiser & ideation

  • Marketing operations

  • Keynote speaker

  • Pitch and RFP proposal preparation

  • Employee engagement

Giving back.

Memorable mentoring.

From keynotes, to training workshops, from judging panels to lecturing.

I have a deep passion for mentoring and shaping the next generation of marketing thought-leaders. It's a way for me to give back to the industry that has given me so much. Through my voluntary efforts, I share my wealth of knowledge and unique insights to inspire and guide young professionals to achieve their full potential. For over two decades, I have been entrusted with incredible opportunities and projects, and I feel a sense of duty to pay it forward by supporting and nurturing the next wave of talent.