Co-creating brand relevance.
Consult. Collaborate. Curate.
When I consult I listen. Listening provides potent insights for powerful new brand narratives.
Sounds simple, right? However, rarely exercised I’ve discovered. Listening can discover the power of universal truths. This is fundamental to help me provide you with effective consultancy and a strategic advisory, giving you external viewpoints to internal challenges. This can save you time and resources allowing you to focus more on product development and overall operations.
Collaboration opens your brand up to eager participation, all so often where the magic resides.
Today, everyone has a voice, inside and outside the company. Moving from a closed defensive organisation to an open and participatory collective, or spirited enterprise, is often the much needed step change to shake off the supertanker syndrome and drive bold new endeavours and rejuvenation of your brand. I encourage deep dialogue and collaboration at every stage of consultancy and this often secures the all important ‘buy-in’.
Challenge it, curate it, change it, is the new conversation for socially progressive brands.
Intrigued by human values, aspirations and celebrating curiosity, I find ways to reposition or connect with your audience through edgy, arresting narratives and creative content that engages, endures and enriches. Bold, authentic storytelling, creating worthy conversations is the new normal to resonate and retain the top-of-mind consumer position.
Clients
SociumX
Emirates Academy
Alchemist Developments
Artizan Group
Brandon
Urquhart Opticians
Glasshouse Hospitality
Kerzner International
George & Burnell Events
Blending the creativity of an agency network with the robustness of a consultancy.
I believe the world is divided between the disrupted and the disrupters, so my consultancy helps both sides of this divide. Through my agency alliances and strategic advisory, I can provide a full stack that can help figure out where to go next.
Problems Wanted.
Conundrums I can help you with.
Help me rethink my business
Help me make better decisions
Help me change my operations
Help me design experiences
Help me connect with cultural fuel
Help me sell more (more often)
Help me protect and enhance my reputation
Consultancy Services Summary
Brand identity development
Brand positioning
Marketing strategy
Digital campaign management
Social media marketing
PR communications
Creative copywriting
Content curation
Conceptualiser & ideation
Marketing operations
Keynote speaker
Pitch and RFP proposal preparation
Employee engagement
Great clients, great logic, great magic.
The Emirates Academy | Dubai
Providing consultant services and strategic counsel to the faculty to seamlessly link lecture content to real life industry experiences.
I influenced curriculum, presented brand and marketing insights from the field to students and was elected external adjudicator for the restaurant operation, brand and marketing theory modules.
Experience Envelope | Keynote
Keynote for BA Hons students at The Emirates Academy on the fundamentals of innovating and delivering on a hospitality service philosophy, that surrounds the guest with enriching and all encompassing experiences. This can be used to migrate away from the traditional and ubiquitous product hardware narratives to more memorable and enduring ‘heart-ware’ people conversations.
Brand Immersion Workshops
I designed and facilitated several bespoke and extensive two day ‘co-creation’ workshops to discover a brands positioning and enduring essence with clients across the globe. With up to 40 attendees in each, the workshops explored emotional, rational and physical benefits and attributes, to mine for deeply-rooted insights and universal truths. This revealed a brands true promise, purpose and persona, which helped discover and shape (not make up) a potent and new defendable positioning to take to market.
Hospitality | Brand Workshops
I have completed ‘deep-dive’ brand immersion workshops for a multitude of revered hospitality brands including Meraas Hospitality, pictured above, with the inception of their luxury proposition through Re Vera and Evado Hotels
Viceroy The Palm - Dubai
Viceroy Ombria - Portugal
Gennadi Grand Resort - Rhodes
Fairmont - Wuhan
Cocobay - Vietnam
The Meydan Hotel - Dubai
Bab Al Shams - Dubai
Biltmore - Tbilisi
Grand Millennium - Muscat
Grand Millennium - Abu Dhabi
Al Rayyan Hotel - Qatar
Jood Palace Hotel - Dubai
Mazagan Hotel & Beach Resort - Morocco
Fairmont Wuhan | Brand Workshop
I have helped discover the who, what, where and why to help shape epic brand narratives for a selection of formidable retail, food service, destination and leisure brands.
Cherwell - Dubai
Chef - Middle East
La Perle Habtoor City - Dubai
Ras Al Khaimah Tourism
Freightworks - Dubai
Qatar Foundation Golf Club
Conference Design
Kerzner | Like-Wired
Conceived, designed and authored the 2019 Kerzner & Atlantis global sales, marketing and communications Like-Wired conference, derived to embrace and unleash the all important power of ‘likeability’ in business. Aligned to the corporate business plans and building on my previous conference theme ‘The Collaborative Enterprise’ this ideology future-proofed the sales and marketing teams to deliver on the ‘human touch’ and much needed ‘likeonomics’ aligned to the Kerzner ‘Business It’s Personal’ manifesto.
Kerzner | The Collaborative Enterprise
Orchestrated and creatively ideated the 2018 Kerzner global sales, marketing and revenue conference. Content was designed and programmed to forge a path to unity (not uniformity) through deeper collaboration, agility and flexibility across a diverse global team. Embracing the tech platform deployed through Salesforce this collaboration of hearts, minds, needs and wants provided an ideology to guide colleagues and re-affirm Kerzner’s position as the preferred choice of luxury hospitality operators.
Training & Keynotes
Hyatt | Training
Authored and presented three day training courses entitled ‘unleashing the power of logic to create f&b marketing magic’ and ‘great logic, great magic, great results’ to Hyatt MENA regional marketing directors and managers. The training explored edgy, disruptive content and strategic planning tools for success with omni-channel marketing activations.
GRIF | Investment Forum
Global Restaurant Investment Forum conference theme, concept design, and invited keynote speaker to the attendees of global investors, hoteliers, and restaurateurs. Exploring the emerging space of ‘Community Culinary Experiences’ and global future trends in the F&B landscape provided the much-needed ignition points to influence ongoing marketing strategy.
